DiscoverThe Fitness Business Podcast with Erin Dimond and Jordan DuggerEP | 668 - What Type of Ads You Should Be Running and Exactly How To Set It Up
EP | 668 - What Type of Ads You Should Be Running and Exactly How To Set It Up

EP | 668 - What Type of Ads You Should Be Running and Exactly How To Set It Up

Update: 2025-08-25
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Description

Advertising has changed so much over the years and being in this industry since 2016, I've seen something absolutely crush only to fizzle out months later. What has been working recently for many of our clients is what I'm going to teach you today: the DM funnel. This builds trust and provides value first to those interested and lays the foundation for a great relationship. I'll breakdown the entire process, why it works, explain a big warning about compliance using Meta ads, and more!

 

Time Stamps:

 

(0:08 ) DM Funnel

(2:51 ) Skepticism Is Rising

(4:00 ) What We Teach Inside of IFCA

(4:40 ) Why This Funnel Works

(5:20 ) Remember The Shake Weight?

(8:00 ) The 6 Step Process

(14:00 ) Warning About Compliance

(18:15 ) Recap

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EP | 668 - What Type of Ads You Should Be Running and Exactly How To Set It Up

EP | 668 - What Type of Ads You Should Be Running and Exactly How To Set It Up